Grassroots launches limited edition Blues Brothers strain
In partnership with Chicago’s very own Jim Belushi and Belushi’s Farm, Grassroots Cannabis is pleased to announce the launch of Blues Brothers x Grassroots. The homegrown collaboration joins Grassroots with the renowned performer and experienced cannabis farmer to celebrate the 40th anniversary of the iconic Blues Brothers franchise.
Bubba Diagonal, the limited edition Blues Brothers x Grassroots flower, will be sold exclusively at the new flagship Greenhouse dispensary in Skokie.
The Greenhouse flagship dispensary is set to open in early September. The limited strain will be available for pre-order while supplies last for those who register here. Pricing is $22 for 1/8g and $65 for 1g.
“Cannabis and Blues Brothers are both deeply rooted with great music, mischievousness, and of course, as they say in the film, ‘a Mission from God,’” said Belushi. “I am thrilled to be partnering with Grassroots to launch in Chicago. Their belief and mindset are aligned so closely with the Belushi’s Farm mission.”
Having suffered the loss of his brother John to an overdose, as well as having experienced his own journey of learning and healing with cannabis, Belushi is an advocate for the positive medical benefits of cannabis including pain management and improving quality of life. He also endeavors to heal the harms of the War on Drugs, serving as an advisor to Last Prisoner Project, a coalition of cannabis industry leaders, executives and artists dedicated to releasing cannabis prisoners and helping them rebuild their lives.
“At Grassroots, we believe in the power of the plant and inspiring others to live deeply,” says Lisa Hurwitz, Chief Marketing and Innovation Officer. “Partnering with Jim was a natural decision, as he works tirelessly to change the way people see cannabis. We’re proud to bring Blues Brothers back where they belong: sweet-home Chicago.”
Grassroots Cannabis has facilities in Illinois, Nevada, Pennsylvania, Michigan, Maryland, Oklahoma, Ohio, Vermont, North Dakota, Arkansas and Connecticut.
Belushi’s Farm encompasses 93 acres along the Rogue River, playing home to a range of offerings—from Belushi’s Secret Stash, to The Blues Brothers, to Captain Jack’s Gulzar Afghanica, a rare strain from the Hindu Kush region that became known in the ‘70s as “The Smell of SNL.”
Belushi also has a new television show.
Growing Belushi, an all-new series that recently premiered on Discovery, takes Discovery’s audiences inside Belushi’s world and shows the incredible effort it takes to build a legal cannabis operation. From enhancing joy and quality of life, mitigating trauma and managing pain, to a harm reduction approach and rebuttal of the opioid abuse epidemic, Belushi advocates for patient rights and adult-use legalization while empowering newcomers to access the profound spiritual and healing powers of quality cannabis.
For a review of Blueberry Headband by Grassroots, click here.