It’s no secret that we love collaborating with cannabis industry companies, brands, and people, especially when they are based in Illinois. So when I noticed ZZZs Rolling Papers on Instagram @zzzsrollingpapers, I had to sample the ware. However, my joint rolling skills are like one of those memes saying “If a joint was 2020” because I am so terrible at rolling.
But what am I going to do? Get someone else to roll one for me? Doesn’t seem very authentic for a reviewer. So I roll. And roll. And roll. Until I get one for a photograph that won’t embarrass the rolling paper company. It’s like the scene in Breaking Bad, where Mr. White rolls and rolls until he gets one to work. Anyway, rolled this one on the first try. It doesn’t do justice to ZZZ’s Rolling Papers, but I really like these papers.
The 100% pure organic hemp papers are made from some of the oldest paper mills in Europe and free of harmful chemicals for a cleaner burn. The unbleached and organic papers I rolled burned evenly and slowly with a nice white ash. Haven’t had a run yet, and for my rolling skills, that’s basically a miracle. ZZZ’s Rolling Papers currently come in the Classic 1.25 inch and the King Size Mag Packs with Tips.
The coolest feature with a King Size Mag Pack is the magnetic connect that keeps the pack shut and secured. I also appreciate when rolling papers come with filter tips. King Size Mag Pack provides 32 leaves per booklet and 32 tips.
As part of providing a quality product, ZZZ’s also tries to build community by collaborating with different artists to design its paper booklets. ZZZ’s provides the vision and the artist does the rest. This offers artists a unique platform to showcase art to a widespread audience through a novel medium.
“We support our artists first and foremost by commissioning them for collaborating with us,” said Co-Founder Mr. Zojaji. “Their time, thought, and perspective is very much valued, and this is one way we show our recognition of this. This, of course, varies from artist to artist.”
ZZZ’s features artist’s Instagram handle and signature on all of booklets and are looking into collaborating with non-profits centered on art and community building. These two booklets are from artists @seliza.art_ (arctic) and @pokeshine.art (desert). Additionally, ZZZ’s collaborates with photographers for the gallery section of its website, in which photographers “write about the collection that they are publishing on our site and what it means to them and the ZZZ’s community.” The scope of artists ZZZ’s collaborates is not limited to graphic artists. ZZZ’s also joins forces with video and photographic artists to create captivating, eye-stimulating, visual collections.
So what’s not to like? ZZZ’s makes a great product, is a Chicago (and Boston) based company, and collaborates with artists. ZZZ’s has more in store. The papers are the first part and the cornerstone of its brand, but ZZZ’s ultimate aim is to build community through art.
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