Curaleaf Releases “Rooted in Good” Social Impact Report
Curaleaf Holdings has released its inaugural 2021 Social Impact Report. The report highlights the community achievements and positive impact of its Corporate Social Responsibility work, “Rooted in Good.”
According to Curaleaf, since its official launch in February 2021, Curaleaf’s Rooted in Good program has focused on setting industry standards around commitment to developing a more equitable, sustainable and diverse cannabis industry. The program focuses on three core pillars: Diversity, Equity & Inclusion (DE&I), Social Equity and Sustainability, and the 2021 Social Impact Report highlights key accomplishments, community partnerships and facts and figures within those key areas.
From Curaleaf’s initiative to partner with 420 diverse suppliers and brands by 2025, to launching its first ever-social equity focused brand with partner B NOBLE, to internal workplace diversity initiatives and implementing new sustainable manufacturing practices, Curaleaf has remained committed to running an impactful business that is Rooted in Good.
As outlined in its report, Curaleaf has made the following progress against these key goals:
- As part of its 420 x 25 Supplier Diversity commitment, Curaleaf is doing business with 420 new cannabis brands, ancillary suppliers and advocacy organizations from underrepresented communities by 2025. The company is now working with more than 100 new and diverse partners and suppliers after one year of this program.
- Curaleaf is actively working towards its goal for 10% of its team members to come from populations touched by low-level cannabis-related offenses. In 2021, 3.7% Percentage of new hires met this criteria, and the company is taking steps to increase that number in 2022.
- The company set a goal to contribute at least $1 million in community investment to programs that address collateral consequences associated with marijuana-related offenses. In total, Curaleaf and Select brands contributed over $2,400,000 to partner organizations across the country in 2021.
“As a leader in today’s cannabis industry, we understand the responsibility that we carry to prioritize fostering a cannabis environment that is equitable, diverse and sustainable for the many communities we serve”, said Khadijah Tribble, Senior Vice President of Corporate Social Responsibility at Curaleaf. “We’re humbled to be in a position to help right the wrongs of the past, to the best of our ability, and work to increase equity in the cannabis industry. There is more work to do, but we’re confident about the programs and initiatives we’ve built that meet Curaleaf’s capabilities to be Rooted in Good long term.”
Joe Bayern, CEO of Curaleaf, stated, “I’m incredibly proud of the work we’ve been able to begin this year, the goals we’re working toward and the partnerships we’ve made through Rooted in Good. I truly believe we are leading the industry when it comes to making an impact and setting the standard for meaningful corporate social responsibility that doesn’t just talk but actually walks the walk. This is a testament to the power of Khadijah Tribble, the CSR team and everyone at Curaleaf who works tirelessly every day to hold us accountable to that standard.”
To read Curaleaf’s 2021 Social Impact Report in full, please click the link here.
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