NuEra announced a month-long fundraising initiative in which proceeds will benefit Gilda’s Club of Illinois, a nonprofit that serves the needs of the women and families affected by breast cancer.

Throughout the month of October, nuEra’s five dispensary locations will be donating $1 per unit sold of special edition cannabis flower pre-rolls and “Blazy Diamonds” infused pre-rolls. NuEra currently operates three medical/adult use dispensaries in Chicago, East Peoria, and Urbana, and two other secondary adult use only dispensaries in Champaign and Pekin.

The dispensaries also are donating net revenue from sales of a “show your support” pink nuEra logo pin. Proceeds will go to Gilda’s Club, whose services include support groups, counseling, education, and healthy lifestyle programs.

NuEra pink pin logo

In addition, NuEra also partnered with Illinois Women in Cannabis (IWC). Besides helping to promote its “shop for a cause” fundraiser, IWC is hosting a free online event, Wednesday October 6 from 2-3:30 p.m. titled Breast Cancer and Medical Cannabis—a conversation in honor of National Breast Cancer Awareness Month.

The event will feature Jasmine Carrasco, from Gilda’s Club, a patient care specialist from nuEra, Dr. Jamila Owen-Todd, Nurse April Hatch, and special guests: women who have experienced the diagnosis, are medical cannabis patients, and receive guidance from cannabis clinicians.

Established in 2016, IWC has grown into the leading cannabis industry networking organization in Illinois. The mission of the non-profit membership organization is to empower women of all ages and backgrounds to build strong relationships, networks, and careers in the cannabis industry.

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