While shake is still the choice for many budget consumers in Illinois, the category has taken on a reputation as a dumping ground for trim and less than stellar strains. NuEra’s Interstate 420 label is challenging this idea with its … Continue reading →
When nuEra announced its acquisition of Ieso and the establishment of the Interstate 420 label in May of this year, it piqued my interest, mainly because the cultivation facility is located less than a half-hour drive from my home. While … Continue reading →
NuEra Cannabis is inviting the public to nuEra Champaign, located at 102 East Green St., for its second Small Batch, Big Love event to support the newest craft cannabis licensees in Illinois. NuEra Champaign will feature small-batch cultivated strains, handcrafted … Continue reading →
The union of Ieso and nuEra has already brought new products and a new label to the market with the recent addition of Interstate 420. I recently stopped into nuEra Champaign and picked up a Lime Skunk Muffins Sauce Cart … Continue reading →
I’ve written about nuEra’s recent purchase of Ieso, and I continue to see the changes from this move come to dispensary menus. One of these changes has been the transition of the brand’s “Dubble Joints” from a bubble hash to … Continue reading →
While trying to keep track of a constantly expanding list of strains, I come across a lot of cake, mac, cookie, and glues on Illinois dispensary menus, so I’m interested when I find a new strain name. NuEra has recently … Continue reading →
It’s easy to understand why cultivators select newer genetics often bred for higher yields and THC percentages. Luckily, some cultivators are ignoring these factors and curating older cultivars to create unique flavors and experiences. NuEra has recently taken up this … Continue reading →
As part of its “Light Up Summer: Shine All Day, Glow All Night” summer campaign, nuEra Cannabis is hosting two giveaways for two major music festivals this summer. The first giveaway is for Lollapalooza, and the second is for Chicago … Continue reading →
Strain names can often function as a time capsule, capturing the cultural trends and influences of the era in which they were created. This is especially true for Joe’s Exotic, a new addition to nuEra’s flower line, which pays homage … Continue reading →
Nostalgia sells. By tapping into consumers’ emotions, businesses can sway purchasing decisions easily. The cannabis industry is no exception to this trend. NuEra has dropped a new strain called Dankarooz, which immediately struck an emotional chord with me. The name … Continue reading →
