About a year ago, B Noble Inc. and Curaleaf Holdings, Inc. launched its Rooted in Good program and announced the Phase 2 launch of the B Noble brand in Illinois. For the last year, Curaleaf has been donating ten percent of proceeds from the sale of each B Noble product (two one-gram pre-rolls) to local organization dedicated to advancing social equity and providing opportunities to those directly impacted by the War on Drugs. To mark the near yearlong donations, we picked up from Curaleaf Mokena a B Noble Triangle Kush Pre-Rolls to review and interviewed Curaleaf’s Director of Corporate Social Responsibility Raheem Uqdah.
As mention in our Triangle Kush flower review, the lineage to Triangle Kush seems to be more lore than fact nowadays. Supposedly a descendant of an undocumented OG Kush that originated in Florida, the indica-dominate strain was named after Florida’s triangle of marijuana capitals: Miami, Tampa, and Jacksonville. These two 1g joints of Triangle Kush tested at 1.89% THC, 27.05% THCa, and 29.68% total cannabinoids. Primary terpenes included pinene, limonene, and nerolidol.
The flavor on the front end of the inhale hit with a lemon spice and citrus kush, and the exhale added stronger kush, earth, pepper, and wood. Toward the end of the joint, more kush and pepper flavor pushed through. The effects Triangle Kush were a potent but clearheaded cerebral buzz with a strong body buzz. The head high uplifted my overall mood and spirits with added creativity and motivation for the majority of the buzz. The onset of the muscle relaxation hit quickly and in waves. Once the body buzz kicked in fully, the cerebral buzz started losing its energy and focus. The Triangle Kush joints were suited for day or night and good for parties and crowds. The Triangle Kush also boosted my appetite each time.
B Noble was founded in partnership with well-known visual artist, filmmaker and hip-hop pioneer Fab 5 Freddy, to raise awareness and create funding to defend people from cannabis-related criminalization. Illinois products are benefiting North Lawndale Employment Network.
The B Noble brand is dedicated to telling the story of namesake Bernard Noble, who was arrested in Louisiana and sentenced to 13 years hard labor in prison for possessing the equivalent of two joints. In 2017, Bernard’s case began to draw attention across the country, and he quickly became a national symbol for the need to reform the country’s unjust drug laws, sparking advocacy and a movement to free him. As a result, Bernard was released seven years into his sentence. Below is an interview by @medsforheads with the Curaleaf’s Director of Corporate Social Responsibility Raheem Uqdah about B Noble, Rooted in Good, and other programs.
What parts of the Rooted in Good program have had the most impact? Are there any other social responsibility initiatives that you’re particularly proud of?
Since the official launch of Rooted in Good in February 2021, we have been focused on setting industry standards around commitment to developing a more equitable, sustainable and diverse cannabis industry. From our initiative to partner with 420 diverse suppliers and brands by 2025, to launching our first ever-social equity focused brand with B NOBLE, we have remained committed to running an impactful business that is Rooted in Good.
In April 2022, we released our first annual Social Impact Report to highlight key metrics around our core CSR pillars. As part of our 420 x 25 Supplier Diversity commitment, we are now working with more than 100 new and diverse partners and suppliers after one year of the program. Additionally, we set a goal to contribute at least $1 million in community investment programs and surpassed that by contributing over $2.4 million to partner organizations across the country in 2021.
What has the experience of working with B Noble and Fab Five Freddy been like?
It has been an honor to work with B NOBLE alongside Fab 5 Freddy and Bernard Noble over the last year. The partnership speaks to Curaleaf’s commitment to use our platform for good. We understand the importance of increasing economic opportunities for folks in historically disadvantaged communities, and Bernard’s story has been an inspiring way to do so.
In Illinois, a portion of B Noble proceeds benefit North Lawndale Employment Network. Are there other Illinois beneficiaries or plans to include more?
We are currently focused on supporting one local beneficiary in each market where B NOBLE is sold. 10% of proceeds in Illinois support the North Lawndale Employment Network, which runs multiple programs for returning citizens to find work.
These programs include U-Turn Permitted, a four-week job readiness training program for individuals with felony backgrounds. The organization also runs Self-Employment Pathways for Women, a job readiness program for returning women that teaches the skills needed to run a small business.
Will Illinois see a release of Veterans Cannabis Project collaborative products? Any other Curaleaf brands, either new or from other markets, expected to reach Illinois in the near future?
While we aren’t able to share specifics on upcoming product launches just yet, our team is preparing for a number of exciting product announcements in the coming months. Stay tuned!
Is the Feed the Block program still ongoing?
Our Feed the Block program is ongoing and will take place this year from August 15th to September 15th. We’re partnering with local food banks, homeless shelters, and non-profit organizations in 19 states to provide food for neighborhoods and communities in need. Additionally, we will be accepting donations at all 135 Curaleaf dispensaries and we’re committed to matching a percentage of the total raised in each state.
How does the Curaleaf Executive Roundtable provide mentorship, education, networking opportunities, and entrepreneurial support for its candidates each year?
Curaleaf’s Executive Roundtable provides mentorship and support to emerging entrepreneurs located in disproportionately impacted areas as well as license holders and applicants from social equity communities. Depending on each businesses’ needs, our team determines which Curaleaf leader is the best fit to provide insights and experience to help these small businesses grow.
What kinds of events or special guests have been featured in the First Friday initiative?
We’ve had the pleasure of sponsoring First Fridays with organizations such as Acute on Chronic, OnePulse, Marijuana Matters and Women Grow. These events help educate our community on important topical matters and offer participants the chance to connect with some of the industry’s leading voices.
Do you think federal legalization will encourage change in the social landscape of the cannabis market?
At Curaleaf, we believe in a measured approach to federal legalization that provides for social, financial and environmental benefits shared by all. This means providing equal opportunity and provisions for communities impacted by the War on Drugs so there can be fair and just opportunity to participate in the cannabis industry.
For more Illinois News Joint reviews, click here. For more Illinois cannabis industry news, click here. To qualify and receive a medical patient card at a discounted rate, click here. To learn more about cannabis-friendly events in Illinois, click here.
FDA Disclaimer: The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from healthcare practitioners. Please consult your healthcare professional about potential interactions or other possible complications before using any product.
Effects & Medical Attributes are based on anecdotal evidence. Individual experiences can be varied.