One benefit with new labels coming online is that consumers now get to try the cultivator’s unique approach to genetics. Even small adjustments to a grow environment can change the resulting plant dramatically. Craft brand NEZ recently released a run … Continue reading →
Many of the craft growers coming online have hit the ground running, releasing new strains at a steady pace. NEZ quickly followed up the brand’s initial releases with a list of new genetics. I’ve been eager to get my hands … Continue reading →
Great growers know each strain has its own special needs and desires required to create the best expression possible. I find it reassuring when a company focuses on just a handful of cultivars. More attention means better quality. NEZ has … Continue reading →
First impressions matter, especially when it comes to cannabis companies. Most consumers will completely turn away from a brand after being burned on one purchase. Even more so when a label such as “craft” is attached, bringing higher expectations for … Continue reading →
