This Know Your Brand feature highlights matter. The matter. brand originated in Illinois under the cultivator PharmaCann in 2017 and came online in 2019. A live product menu can be found here.

The brand matter. was introduced as a medical brand and since recreational legalization has now become part of mainstream cannabis. Consumers can find products from pre-pack flower and pre-rolls to gummies and dissolvable powder. Top products include flower (Banana Train Haze, Blueberry AK, Guava Gelato OG), gummies (Sour Apple 1:4, Wildberry, Chery Cola, Lunaberry CBN 2:1:1), and dissolvable Fusion Powder.

Its mission statement is, “Make every moment matter.” A spokesperson said, “A complete line of cannabis products helping people add a little extra to the everyday and make every moment matter. Known for high-quality and consistent cannabis products, matter. is grown by expert cultivators in our state-of-the-art grow facilities. Offering a wide assortment of products, there is sure to be something for everyone.”

Verilife and matter. support Round Up for Cannabis Reform and Mission Green, a nonprofit organization dedicated to funding social change and providing financial aid for those who are serving prison time for non-violent cannabis-related offenses.

PharmaCann can be found on LinkedIn, and matter. can be found on Instagram @matterproducts and Facebook. For more Know Your Brand features, click here. For more Illinois cannabis industry news, subscribe to Illinois News Joint’s newsletter here.

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