This Know Your Brand feature highlights ZOI. The woman-owned brand was launched in Illinois in August 2025. A live menu for ZOI products can be found here.

ZOI, a word derived from the Greek language meaning “Life,” represents vitality, existence, and the essence of being alive.

“We redefine the cannabis experience through premium edibles and topicals crafted with precision, care, and a commitment to wellness,” said Chief Operating Officer James Wolfe. “Our mission is simple: to enhance lives by delivering high-quality, effective, and enjoyable cannabis-infused products that cater to both body and mind.”

Founded by a team of passionate cannabis enthusiasts and wellness experts, ZOI emerged from a shared vision to create cannabis products that go beyond traditional boundaries. The founders, each with extensive experience in the cannabis and wellness industries, came together with a singular goal: to craft products that offer not only recreational enjoyment but also real therapeutic benefits.

“At ZOI, our mission is to enrich lives through premium cannabis edibles and topicals that combine exceptional quality with holistic wellness,” said Wolfe. “We are dedicated to crafting innovative, effective, and enjoyable products that enhance well-being, empower personal care, and celebrate the transformative potential of cannabis. By prioritizing craftsmanship, consistency, and consumer experience, we strive to deliver excellence in every product, fostering a mindful approach to self-care and wellness.”

ZOI currently has six SKUs in Illinois dispensaries, four edibles and two topicals. The edible lineup includes Roll-Aways, Fly-Aways, Float-Aways, and Run-Aways. The topicals lineup includes the Kinesis 1:1 CBD Pain Lotion and the Kinesis 1:1 CBD Pain Balm.

“Each product is crafted in small batches with the utmost care and attention to detail,” Wolfe said. “We combine innovative flavor profiles with precise cannabinoid dosing to deliver an experience that is both enjoyable and effective.”

The Roll-Aways (hybrid-infused chocolate-covered caramels) come in 5-packs, one containing 10mg of THC per piece and one containing 20mg per piece.

“This exquisite treat combines the rich, creamy texture of velvety caramel with the indulgence of smooth chocolate, all elevated by the balanced effects of hybrid cannabis, Wolfe said. “Perfect for those seeking both a delightful flavor experience and a harmonious blend of relaxation and energy, these caramels offer a unique and sophisticated escape. The Roll-Aways are crafted to provide a multi-layered taste sensation. Each caramel is expertly rolled ensuring a soft, buttery center that melts beautifully in your mouth. This delectable caramel is then enrobed in a coat of premium, smooth chocolate, creating a perfect balance between sweet and rich golden warmth. The result is a luxurious treat that satisfies your sweet tooth while delivering a rich, delectable flavor profile.”

The Float-Aways (indica-infused dark chocolate raspberry) come as a 50mg 5-pack.

“Discover the ultimate in relaxation and luxury with Float-Aways, indica-infused dark chocolate raspberry chocolates,” Wolfe said. “Designed for those seeking both exquisite flavor and soothing calm, these chocolates promise a sublime experience that melts away stress and indulges the senses. Each Float-Away chocolate is a masterpiece of confectionery art, blending the deep, rich flavors of premium dark chocolate with the bright, fruity essence of ripe raspberries. As the chocolate gently melts on your tongue, the luscious raspberry notes burst forth, creating a delightful contrast with the velvety smoothness of dark chocolate.”

Fly-Aways (sativa-infused milk chocolate mint chocolates) also come as a 50mg 5-pack. “Experience a burst of refreshing energy and delight with Fly-Aways, sativa-infused milk chocolate mint chocolates,” Wolfe said. “Perfectly crafted for those seeking both invigorating flavor and uplifting effects, these chocolates offer a vibrant escape into a world of relaxation and stimulation. Our milk chocolate mint Fly-Aways chocolates combine the smooth, creamy richness of premium milk chocolate with the cool, refreshing zing of mint. As the chocolate melts away on your tongue, you’ll experience a harmonious blend of sweet, velvety milk chocolate and crisp, invigorating mint, creating a flavor sensation that’s both refreshing and indulgent.”

The most recently launched edible includes the Run-Aways (live-resin infused dark chocolate orange), which come as a 5-pack with 10mg of THC each.

ZOI’s topicals combine the power of high-quality cannabis extracts with advanced skincare technology.

“Our topicals are infused with premium cannabis extracts known for their powerful anti-inflammatory and analgesic properties,” said Wolfe. “These ingredients work synergistically to alleviate muscle soreness, joint pain, and general discomfort. Whether you’re dealing with chronic pain, recovering from physical exertion, or simply seeking relief from everyday aches.”

The Kinesis 1:1 CBD Pain Lotion contains 100mg CBD and 100mg THC. This pain relief lotion is formulated with a potent blend of cannabis extract, specifically chosen for its anti-inflammatory and analgesic properties.

“Expertly crafted to provide soothing relief, this high-quality lotion combines the therapeutic benefits of premium cannabis with advanced skincare ingredients to deliver effective pain management and enhanced comfort,” Wolfe said. “It’s ideal for targeting areas of discomfort, such as sore muscles, joint pain, or backaches, offering localized relief.”

The Kinesis 1:1 CBD Pain Balm also contains 100mg CBD and 100mg THC.

“Kinesis’ premium cannabis-infused Pain Relief Balm is meticulously crafted to deliver powerful, targeted relief from discomfort and pain,” Wolfe said. “The applicator offers ease of use and convenience, gliding to targeted areas of your pain. Combining the therapeutic benefits of high-quality cannabis with rich, nourishing ingredients, this balm provides a luxurious and effective solution for managing pain and enhancing overall well-being. This unique formulation is designed to target areas of discomfort, such as sore muscles, joint pain, and minor injuries. The cannabis extract works synergistically to reduce inflammation, ease muscle tension, and provide soothing relief, helping you regain comfort and mobility.”

ZOI can be found on Instagram @zoismiles and LinkedIn. A Seed Talent enrollment link can be found here. For more Know Your Brand features, click here. For more Illinois cannabis industry news, subscribe to Illinois News Joint’s newsletter here.

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