Recently, nuEra cannabis announced its annual initiatives to raise awareness for breast cancer. This year’s initiative will be a month-long fundraiser in which proceeds will benefit 3 locally run organizations in Illinois that serve the needs of the women and families affected by breast cancer.

Throughout the month of October, nuEra’s six dispensary locations will be donating $1 per unit sold of special edition cannabis flower pre-rolls and “Dubble Joint” infused pre-rolls. They are also donating net revenue from the sales of “Doobies For Boobies” wristbands and pink nuEra logo pins. Proceeds will go to Gilda’s Club, Pink Heals Peoria, and Pink Heals Central Illinois.

Pink Heals, who are best known for their fleet of pink fire trucks and police cars, will be on-site at 3 different nuEra retail dispensary locations on Saturday October 1st to help support the “Doobies For Boobies” launch.

The work of these organizations directly impacts women in Illinois through several different initiatives related to this cause including education, research, financial assistance, providing access to patient services, community support, and other prevention and recovery programs. For more details on the nuEra participating locations, special edition products and organizations being supported visit here.

In the past, nuEra has given back to local communities in a variety of ways. They’ve donated over $20,000 in customer supported “shopping for a cause” initiatives like “Doobies For Boobies.” NuEra’s Hillcrest Cultivation Center donated $100,000 to Illinois Valley Community College’s cannabis production certificate program, and nuEra Dispensaries have donated over $370,000 to the Social Equity Cannabis Business Development Fund, to be used to support new Social Equity Cannabis license holders in Illinois via low interest loans and other programs.

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