NuMed, a Chicago-based cannabis company, announced the launch of its new name and flower brand: NuEra.

NuEra recently took ownership of the Hillcrest Cultivation Center in Rochelle to become the newest vertically integrated cannabis company in Illinois.

The cultivation center is currently providing NuEra dispensaries with its new Illinois flower and pre-rolls brand.

NuEra strains (with corresponding effects such as pain relief, relaxation, focus, uplift, and more) include Blue Dream, The H.O.G., Pillow Factory, Mr. Clean, and others.

NuEra plans to expand its product to include edibles, vaporizer cartridges, concentrates, tinctures, and topicals.

NuEra image

NuMed was one of the first licensed operators in the medical pilot program and has been serving the Illinois medical cannabis community since 2016.

NuEra currently operates three medical/adult use dispensaries in Chicago, East Peoria, and Urbana. They’ve also been awarded licenses for secondary adult use dispensaries in the same zones where they are currently operating.

“We will always remain committed to our medical patients and medicinal values, which is why we are one of Illinois’ best providers of cannabis products for all people of legal age,” CEO Robert Fitzsimmons said in a statement.

According to NuEra, the new name highlights the fact that legalization in Illinois didn’t just change the laws on the books. It unleashed a whole new era of cannabis, an era in which cannabis is safer, higher quality and available in a greater variety than ever before. Canna-consumers have more methods of consumption, more strains, more precise dosage labeling, and better information about the effects of each of our products than any generation before them.

NuEra Image

For information about NuEra’s charity work, click here.