Rythm’s entire brand concept is based on the inexorable link between cannabis and music. The team behind the label has recently expanded on the idea by collaborating with bands to bring custom strains to market. The second release from this … Continue reading →
Great growers know each strain has its own special needs and desires required to create the best expression possible. I find it reassuring when a company focuses on just a handful of cultivars. More attention means better quality. NEZ has … Continue reading →
A handful of former NFL players have wholeheartedly thrown their post-playing career into cannabis. After starting his first cannabis company in 2018, former running back Ricky Williams is undoubtedly near the top of the list. Now, Williams has partnered with … Continue reading →
First impressions matter, especially when it comes to cannabis companies. Most consumers will completely turn away from a brand after being burned on one purchase. Even more so when a label such as “craft” is attached, bringing higher expectations for … Continue reading →
As the cannabis industry matures and starts to take itself more seriously, one area that I hope never gets too “grown up” is the tendency for breeders to still have fun when naming strains. I recently chuckled when I stopped … Continue reading →
At the end of a long day, a heavy indica lulling me off to sleep is really hard to beat. During a recent stop at Star Buds Burbank a budtender told me about Grape Jubilee, one of the more indica-leaning … Continue reading →
In certain industry jobs, workers are constantly awash in a sea of new genetic names, so when an established grower is producing a strain I haven’t heard of, I pay attention. Superflux recently put out a new-to-me strain, Oracle, in … Continue reading →
Appearing in the Cheech & Chong classic Up In Smoke and literary works from Hunter S. Thompson to David Foster Wallace, Acapulco Gold is undoubtedly a legendary well-known strain. I’m a sucker for classic genetics, so I picked up an … Continue reading →
After sampling the first releases from Kaviar, I’ve looked forward to sampling the label’s new strains from its in-house grows. While white labeling can still produce quality products, a certain level of quality control can only be achieved by controlling … Continue reading →
While we love all types of effects and flavors of cannabis here at Illinois News Joint, we cannot deny the special place we have for energetic citrus-heavy strains. The Botanist caught my attention with its recently released Orange Mojito. Not … Continue reading →
